Like most hair and beauty-based firms, Kreyol Essence started off with a beauty disaster. Yve-Car Momperousse was having her hair done at a salon, when the stylist, using an overheated iron, burned her hair. Momperousse found herself with a hair dilemma and couldn’t help but think back to lwil maskriti, the Palma Christi oil her mother used on her hair when she was a little girl. The Philadelphia resident made the rounds of the natural and Caribbean stores in her area, in search of the product, but turned up empty-handed. She wanted to make the organic product available to herself and other women facing hair who needed it. Creating her own product line seemed to be the solution.

Yve-Car Momperousse and Stephane Jean-Baptiste showcase Kreyol Essence products at an event.

From the outset, Momperousse knew she wanted a name that would embody the essence of Haiti. She and her fiancee Stephane Jean-Baptiste had a pressure-filled debate over whether they should choose a French name, or a Kreyol name. Some individuals advising them, were clamoring for the former, arguing that it would have a more elegant and luxurious image in the minds of potential customers. The entrepreneurial team decided to go with their gut feeling. “As a lover of history,” says Jean-Baptiste, “I’ve always seen the elegance and luxury of the Haitian heritage. While the French roots are part of our culture, it’s certainly not the core of our history.” Thus, the name Kreyol Essence was born. “For me, the term Kreyol Essence is the culmination of the spirit of the Taino people, the will of our African forefathers and the regal tradition of our French imperial vestiges. We wanted to show that not only can pride be conjured up from an authentically Haitian brand, but also a strong sense of sophistication and Caribbean elegance.”

What started off as a one-woman operation, then a two-person operation focusing on hair, has expanded to a skin care line as well and now employs an estimated 400 people in Haiti. It is of utmost importance to Jean-Baptiste and Momperousse that their business help grow Haiti’s economy, and help repair its environment. The Kreyol Essence team in Haiti are heavily involved in a seeding and planting program, raw ingredient cultivation, and overall sustaining women entrepreneurs on the island.

Although Kreyol Essence is based in New York, you have a castor oil farm in Haiti that employs people there.
Kreyol Essence is an agri-business that endeavors to tackle the socioeconomic disparities plaguing Haiti by developing a business model that benefits the country economically and environmentally.  We currently produce the Haitian Black Castor Oil on our own farm in Thiotte, which is in the South Eastern department of the country. We purchase seeds at above market rate from small farm holders in the area and employ local women to clean, hull and extract the oil by hand. Additionally, we have a strategic partnership with the Organization for the Rehabilitation of the Environment (ORE), a grassroots organization established in Haiti in 1985, who hires and manages a network of local women in Camp-Perrin for the production of our Castor Oil. By hiring local women and sourcing castor seeds from small farm holders, we are on track to creating 400 jobs in 3-4 years.

Can you tell us more about your products?
I truly love all of our products because they are practical, luxurious and affordable. Most of our products came from a need that we, as busy professionals, had for personal care maintenance routine. Through Haitian Black Castor Oil, I feel as though we are letting the world in on our little secret of Haitian vitality and hair growth. As you know, it is an amazing curative and therapeutic solution for a variety of hair and skin ailments. Developing products anchored by Haitian Black Castor Oil was an amazing journey of discovery as we learned all the different medicinal uses.

When Yve-Car proposed the creation of the Palma Shea line, I thought it was genius! Our Palma Shea: Organic Hair and Body Butter is the perfect union of Haitian Black Castor Oil, West African Shea Butter and essential oils. The inspiration for this product line is based in the idea that you don’t have to shuffle between multiple products when getting ready in the morning. This organic blend is perfect for the entire family because the combined power of the two ingredients rejuvenates and rehydrates hair and skin. We also have a Pomad Kreyòl, Goat and Coconut Krèm ak Lèt and Savon Kreyòl.

Above: Entrepreneur Yves-Car Momperousse, the Founder of Kreyol Essence, flashes a smile as brilliant as the castor oil that her company is founded on! Photo: Nouveau Concepts LLC ]

What aspects of your background was especially useful in starting Kreyol Essence?
I’ve called upon a myriad of experiences to help me launch new creative ideas, plan and coordinate shipping logistics, and provide need based analysis for each step of our growth. We spent this past summer on our Launch Tour, which provided our customers the opportunity to experience our brand through our celebrated Beauty Bar. Having started my professional career as a recruiter and marketing coordinator for the University of Pennsylvania’s Graduate School of Education, I’m no stranger to being on the road engaging various communities. The skills that I gained developing marketing strategies for Penn Graduate School to attract and recruit ambitious leaders nationwide is at the foundation of what I do every day. My experience as an Account Executive for Azuna, a media firm based in South Korea gave me an immediate advantage in understanding the often complicated world of supply chain management and the much needed patience when dealing with international shipping logistics. Understanding the passion, culture and uniqueness of the Haitian community came as a direct result of my work as Communication Director for the National Haitian Student Alliance and Community Development Chair for the Haitian Professionals of Philadelphia. Both experiences rekindled my drive to mobilize and bring about systemic change within the Haitian community. I draw on this same drive every day to remember our mission at Kreyol Essence.

From the feedback you’ve gotten from your customers, which of your products are the most popular with them?
We in the Haitian community, complain a lot about us needing to do a better job supporting each other but I can actually say that that I am overwhelmed by the support of Haitians from the U.S., France, Canada, the Caribbean and the Middle East. Our bestseller is, by far, Goat and Coconut Krèm ak Lèt Moisturizer. Customers rave about this rich and creamy remedy that boasts the power of organic goat’s milk and coconut cream that effectively hydrates. The one and only, Pomad Kreyòl is another fan favorite – folks love the unique and exotic Haitian ingredients.

What have you learned along the road of entrepreneurship that you would like to share with others who are contemplating becoming travelers along that same road?
Wow, there have been so many lessons, but if I could narrow it down to my top three it would be: follow your instincts, believe in yourself and just get out there! When I didn’t follow my instincts or believe in myself, I think I’ve made many mistakes and missed out on many opportunities because I “faked” myself out. I have learned to go with my gut. Often, if you take that leap, you will make it through the journey.

What’s the one thing about having your own company that you’ve observed, that no one told you?
No one told me how much of a personal journey and exploration that comes with being an entrepreneur. Furthermore, when you have partners no one really tells you how to pick the right partner and that it is a marriage. Strengths and weakness need to be discovered so you can have good partnerships and vendor relationships. It’s hard work to maintain these relationships. You realize what makes you really happy and discover self. You realize what you are capable of.

Launching Kreyol Essence is a big risk that’s paid off. Where do you think the strength of the company lies?
Our core strength can be found in our founder and CEO. I’m truly inspired by Yve-Car’s keen instincts and the lucid vision that she has for the company. I’m constantly amazed of the precision that she has for understanding the needs and interest of our customers. Because this endeavor is so personal, her shrewd business sense is magnified by her innate compassion for helping others. Her leadership in business and the galvanization of others is truly innovative. Too often she’s in the driver’s seat pushing me creatively and providing a platform for me to explore my crazy ideas. Over the years we have developed a kinetic energy that seemingly wills me the ability to carry out and conceptualize her creative ideas that are sometimes obscure notes. This force was birthed when we first came together to organize the National Haitian Student Conference in Pennsylvania seven years ago. Our shared passion and dreams for Haiti was our relationship matchmaker and continues to be a core that drives and strengthens our company. We wake up early in the morning believing that our shared aspirations and sacrifices is part of that transformational movement that our generation can support in order to resurrect Haiti.

There are people out there with huge ideas, but little faith on what might await them if they take the plunge and start a business of their own. What’s your advice to them?
Having passion and conviction are certainly the catalysts needed to get a business idea off the ground. But what I’ve learned along the way is the importance of proper planning and having a good effective strategy in order to have a sustainable business. Take the time out to do the research – interview friends and family in order to ensure that your idea is meeting a need, a solution or a demand. We live in the information age so a quick Google search will provide you with information needed to learn about market trends and the viability of your idea. It’s also important to slow down in order to speed up, meaning take the time out to develop your system. To often we rush into a business idea without thinking about how it’s going to work; this leads to a fast burn out. Try to setup your business to run effectively even if you aren’t there. It took us about two years of research and development in order for us to bring Kreyol Essence to market. Both Yve-Car and I are perfectionists, so we are always tweaking and making enhancements, but I feel because of we took time out in the beginning we will never stray away from our vision.

Kreyol Essence is a venture of your company Nouveau Concepts LLC. Are you branching out to other arenas as well?
At the core our missions are the same, but the medium for disseminating our values are slightly different. My vision for Nouveau Concepts has always been to be a key storyteller in the development of multi-ethnic narratives, especially that of our Haitian culture. We have lost control of our visual and historical narrative and I’d like to help reclaim that with whatever mass media tools I have access to. Nouveau Concepts, has given me the ability to develop visual communication and marketing strategies for various clients using the creative palette that has been molded by my cultural lens. We are doing the same thing through Kreyòl Essence. Our sourcing of natural and organic ingredients from Haiti and crafting a luxury brand is our way of starting the paradigm shift and rewriting our narrative. The fact that our packaging has been inspired by the vibrant and bold imagery of tap-taps that zip through the lively streets of Port-au-Prince is a testament that we are capable of expounding upon the notions of what we have traditionally considered to be beautiful. Rather than branching out, I consider this an opportunity to develop new marketing strategies to help me visually communicate our multi-cultural perspective with all people.

What’s next for Kreyol Essence as a brand?
I can’t give away all our secrets! As we grow we strive to continue to be a brand that continues to provide unparalleled service and continue to have an intimate relationship with our customers. We are thrilled to know that our community embraces our mission and takes ownership in the type of products we develop. To that avail, we will continue to develop products based on the demand of our customers. The one piece of info I’ll share is that we plan on taking this initiative global! We are obsessed with reinventing old and unique ingredients. Not only do we want to source the great agricultural wonders of Haiti, but we want to bring Haiti to the rest of the world.

[Photos Credit: Nouveau Concepts LLC ]

Get to know the Kreyol Essence products. Visit the company’s website HERE.

Christina Julme says she founded her brand BèlNègès at a time when websites targeting young Haitian women in Haiti were nonexistent. Since the launch of the website three years ago, Julme has transformed her online hub into a household name among web and social media users in Port-au-Prince, and Haiti’s other cities. The content is mostly in Creole, and draws not only young women in Haiti, but Creole speakers around the globe. With articles with provoking titles like “Marriage Can’t Be The Biggest Dream You Have For Yourself”, “Don’t Sell It, You Won’t Get A Good Price For It”, “Stop Doing It For Other People”, Julme and her team have succeeded in making over minds and hearts in Haiti. She has held retreat-conferences that cover topics like self-esteem, entrepreneurship, and holistic health, and regularly teams up with social workers, mental health counselors to add weight to her message.

Kreyolicious: What are some of the things you’ve been up to since our last conversation?
For now, the team is working to bring the BN site (www.belneges.org) live. Since last year, Haiti’s Minister of Social Affairs officially recognized BèlNègès as an organization. It’s been our motivation to present our work and vision to all those on internet. We hope that the website is going to be ready before the end of the year. All of our loyal readers from the blog don’t need to worry, because we’ll still have the blog, and it’ll be an integral part of our blog. We’ll make the announcement when we officially launch.

Above: Christina Julme having some me-time during a BèlNègès event in Port-au-Prince.
Kreyolicious: Where is the BèlNègès movement at this point?
BN has changed on paper, but it hasn’t changed in terms of conception. But it did makeover the minds of those who have followed our project and movement. We’ve gone from being known for our work in the natural hair movement to being an organization that works with young girls and women to change their lives.

In the past two years, we’ve reached more than a thousand girls and young women off-line, and thousands through social media. Today, BN is an organization that’s here to stay. A lot of work still needs to be done with and for the girls and young women in Haiti. We’ve even reached women living in other places. Our goal is still the same: to redefine young Haitian women, while promoting beauty on the inside, and the outside.

Kreyolicious: Having a website is cool, but there can be challenges. What steps do you take to keep yourself motivated?
BèlNègès.com has been launched since 2013. It’s been more than a year since we’ve been working with other young writers who share our background and contribute articles. We work like a team, which means that we collaborate with those who have different capabilities, so that we can walk the road together. It’ll be the same when the blog transitions into a full-pledged website.

Above: A BèlNègès retreat orchestrated by Christina Julme, a movement for Millennials in Haiti held at a horse ranch in Kenscoff, a town near Port-au-Prince.

Kreyolicious: Do you feel that everything you set out to achieve with the BèlNègès brand has been achieved?
BèlNègès is a project that we launched, that’s already grown beyond us. And that’s the beauty in the work that we’re doing. As we grow as women, our perspectives, our values evolve, as does the values and perspectives of those who are growing with us. This makes us realize that we don’t stay in the same place mentally and physically. We haven’t achieved an iota of all the projects we have in mind. We just hope that when this generation is gone, we at least have established a base so that the next generation of girls and young women can take over. Because for someone to redefine who they are, and to improve their lives accordingly isn’t something that can be done in a hurry…or that can be done overnight.

Kreyolicious: You’ve written about skin bleaching in Haiti among young girls and women.
Since we [at BèlNègès] cater to a Haitian audience, we feel a responsibility to address topics that reflect our reality. This is why we publish articles in the language that most identify with, and in the language that’s going to prove a debate…especially among young women. Our motto and objective after all is beauty on the inside and the outside. This topic is just a glimpse of future content plans. We just want to remind people not to hesitate to share their thoughts and comments—even if they might have a different point of view. This way, we can have more worthwhile debates that can lead to the changes we’d like to see.

Above: BèlNègès retreat participants having an exchange.

Kreyolicious: Do you think social media has helped young women in Haiti see that there’s beauty in every body shape and size or do you think it’s reinforced the opposite?
We can’t lie to ourselves about this topic, because the truth is right in front of us. Since we’re living in an underprivileged environment, there’s are little means to bring positive messages that can reach out to the female masses. If we consider the issue of internet access, I have to admit that access is still a luxury for most. Also, those who can afford a personal computer, or a Smartphone are few. And then there’s the issue of illiteracy. But when we look more closely, we realize that while few may have access to it, it’s still a great tool. And it remains our most powerful tool, until we’re able to reach out to our audience through other mediums [TV]. [Meanwhile, social media is the main, and fastest tool that BèlNègès uses to reach out to young women. Even if we can’t reach out to all the women in Haiti, all our BèlNègès followers know they have their own hub on the internet.

Above: A BèlNègès tote bag, among the many other offerings from Christina Julme

Kreyolicious: Are there a lot of female website owners in Haiti?
For now, I don’t think there’s that many. I hope that will change soon. But I’m always open to collaboration with those who have the same vision as we do. This way, we can have our mission reach where our voices and our hands can’t.

CLICK HERE TO VISIT BELNEGES AND TRY OUT YOUR CREOLE…ER…KREYOL!

Jewelry designer Martine Cadet has the cutest pieces in her Kaderique Collection. I first found out about her work through Les Ateliers Placide, founded by Valerie Placide, another jewelry designer. Kaderique’s creator is making a name for herself for her handcrafted pieces.

​Kreyolicious: ​Kaderique…it sure has a nice ring to it. How did that name originate?

My maiden name is Frederique and my married name is Cadet. I wanted something that incorporated the two, as I felt that they both play a huge part of who I am today. So, I combined the two to create Kaderique. I have the letter “K” to instead of the “C”—for fun really!

Kreyolicious. Were you into bracelets, rings and necklaces, and all sorts of jewelry growing up?

I actually was not. I did not even have dolls growing up. Was never into fashion and accessories until a decade ago.

Kreyolicious: Why is it important to you that your collection be handmade?

The authenticity. When I create a piece for a customer, I put in all my heart and love into it. I personally love wearing handmade products whenever I find them. When a product is handmade, it is special and unique. It is art—and I love art.

Kreyolicious: You tend to be spontaneous when choosing what colors and patterns to choose for your pieces, or do you pretty let it be up to your clients?

Both. Colors define one’s personality I believe. When I see a color that I love, I do not hesitate to work with it to create a piece. Simultaneously, I let my clients pick their own colors if they want because again I believe that they respond to the color—or colors—that best fit their styles and who they are. That way, they have more appreciation and are more creative in styling their pieces.

Kreyolicious: Did you formally study fashion?

I went to college and grad school and studied business. I have, however, been working in the fashion industry for over ten years. I am still in corporate America working for a major retail chain in the product development field. My current profesional career has enabled me to appreciate art, product, colors, branding, marketing and everything else that comes with retail.

Kreyolicious What would you say to someone who wants to go the same path?

I would say to remain focus—that not everyone will understand your energy. I would also say not to get discouraged when the ones you thought would be by you are nowhere to be seen. I would also add: remain consistent, ask questions, be willing to hold hands. Partnering with already successful people is the key.

Kreyolicious: It must be an exciting time for you. Living your dreams. What are some of the things we can expect from you next?

Yes. It is very exciting. There is a lot to expect in the near future. My mind is like a machine—it’s always working. Kaderique is my brand, and it will be expanding beyond the handmade jewelry in the near future. But for now, you can look forward to more awesome blog posts and unique handmade jewelry pieces.

KADERIQUE ON INSTAGRAM | KADERIQUE ON TWITTER | CLICK HERE TO VISIT THE BRAND’S WEBSITE| CLICK HERE TO PURCHASE FROM THE KADERIQUE COLLECTION

CLICK HERE TO READ OTHER KREYOLICIOUS FASHION ARTICLES

Folks know her as simply Mimi, but fashion entrepreneur Merline Themora has created a mini fashion empire for herself that’s more grandiose than the simple nickname she carries. She owns and manages her own clothing boutique, but the heart of her empire is the aforementioned fashion show extravaganza that she holds in Miami annually. It has grown from a dream project of hers to being one of the most-looked-forward to fashion events in Miami, complete with a solid team, and even its own PR (KPR Solutions).

This past February, Mimi’s Boutiq Fashion Show was held at a posh hotel in Miami Beach. As models of various fashion designers strutted on the runway, it could not have been lost on a few that Mimi’s Boutiq Fashion Show is testimony to the growth of the Haitian community, and the emergence of Haitian-Americans as entrepreneurs, influencers and taste makers. Decades and decades ago, Haitian refugees were washing up on those same beaches near the hotel where the fashion show was being held.

As usual, your girl Kreyolicious always seeking to get into the minds of the brightest entrepreneurs had the chance to interview the mind behind Mimi’s Boutiq.

Kreyolicious: Tell us about yourself.
Where do I start? Born and raised a bit in Haiti, I attended an all girls nun school while I was in Haiti. Moved to Boston. I did my high school there. Moved to Florida to live with my mother. I am the only child. I’ve always loved fashion. I remember growing up in Haiti, whenever I had to step out of the house, I had to look good at all times. When we had Journee de couleur—No Uniform Day—at school which was always my favorite [Laughter], I made sure to have my mom take me shopping so I can look good and stand out.

Kreyolicious: Who was the best dresser you knew growing up?
I don’t remember much about having a best dresser growing up to be honest with you. I just knew fashion was in me. I’d read magazines at all times, which I still do just to keep up with the latest style and all.

Kreyolicious: Lots of folks who end up as designers and boutique owners usually worked in retail at one point of their lives. Was that the case with you?
Of course. That is definitely the case for me. I am a store manager. I’ve been with the company for years now. I love it.

Kreyolicious: Did you formally study fashion?
Yes I did. I attended the Art Institute for Fashion Merchandising.
Above: Models showing off pieces from the online retailer PRIIINCESSS at Mimi’s Boutiq Fifth Annual Fashion Show.

Kreyolicious: At the end of the end, what gives you the most satisfaction?
The smile I get from the crowd or from my customers. I do it all for them. Therefore, if they are happy, I’m happy.

Above: Backstage preparations for Mimi’s Boutiq Fashion Show.

Kreyolicious: You’ve held some fashion shows. What goes behind planning them?
OMG. A lot. It takes months to plan these shows. I thank God I have a great staff and a great business partner to back me up through it all.

Kreyolicious: Do you have a business philosophy? What is it?
Yes I do. “You can if you think you can.”

Kreyolicious: Say you had a little sister who wanted to follow you, and do something in the same industry that you’re involved in. What would you say to her?
Make sure your heart is really into it and learn to have lots of patience.

Above: Mimi’s Boutiq owner Merline “Mimi” Themora poses with MacD of Harmonik, Richard Cave of Harmonik, and DJ 5 Etwal. Photo Credit: Olie Photographie

Kreyolicious: Family plays a huge role in shaping us. How does your family view your being in the clothing industry?
My mom was a bit skeptical about it at first because of course like every other Haitian parents she wanted other things for me that I had no interest in. In the end, she understood me, and she supports me 100%. My fiancé is also another person who supports me a whole lot.

Above: A few highlights from Mimi’s Boutiq offerings.

Kreyolicious: What would you say to folks out there who admire you, who feel inspired by you, but feel that they can never live to their own potential?
First, I would say thank you. Second, there’s nothing that one cannot do. Pray about it first, Have faith that it can be done, then go for it.

Kreyolicious: How do you keep your connection to Haitian culture?
Through social media for the most part. I also go out and support some of the cultural events.

Kreyolicious: You keep yourself busy—no doubt…What is the next phase for Mimi’s Boutiq?
It’s a lot I’m working on for Mimi’s Boutiq…Just stay tuned. [Winks]

MIMI’S BOUTIQ ON FACEBOOK| CLICK HERE TO VISIT MIMI’S BOUTIQ AND SHOP ITS ITEMS|

Bloomfield college graduate and broadcast journalism professional Yvana Romelus is a star on Youtube. She deserves the status. Her videos chronicling her dating life, her fashion sense, and life as a twenty-something in New Jersey has earned her Thee Mademoiselle Youtuber channel more than 400,000 views. Youtuber Thee Mademoiselle talked about the genesis of her channel in Part I of our interview. In Part II that you will read below will discuss her education, and the future of her channel.

Kreyolicious: ​What​ ​are​ ​your​ ​top​ ​three​ ​fave​ ​videos​ ​from​ ​your​ ​channel?
Thee Mademoiselle: I love making my Haitian-related videos. Most of those are my favorite. Other than that I have a few I LOVE! Best Haitian Songs of All Time, Part 1 and Part 2, and Part 3. My story time on African hair salons. The reasons I’m single videos, Part 1 and Part 2.

Kreyolicious: ​Do​ ​you​ ​ever​ ​feel​ ​that​ ​you’ll​ ​run​ ​out​ ​of​ ​ideas?
Thee Mademoiselle: Sometimes, but usually only storytimes, other than that there is always something to talk s_ about. [Laughter]

Kreyolicious: Your​ ​parents​ ​know​ ​about​ ​your​ ​channel?
Yea, they don’t watch me, but they know I do “Cinema” as they call it. [Laughter]

Kreyolicious: Of the classes you’ve taken in school, which was the most helpful in helping you launch your business?
Thee Mademoiselle: I graduated college with an undergraduate degree in Communications and a concentration in Broadcast Journalism, so basically everything I did in school helped me with my channel from writing, shooting videos and branding. I made sure I went to school for something I would use and want to do for the rest of my life. I think it is important to tie your hobbies and your career/business together so you don’t end up working an endless job or career you are not passionate about. Living life just working a regular job, helping others make money while you are miserable is no way to live, and I made sure I set myself up to overcome that hurdle!

Kreyolicious: What​ ​advice​ ​would​ ​you​ ​give​ ​to​ ​a​ ​newbie?
Thee Mademoiselle: Stop thinking, stop wishing, stop worrying. Do your research, pick a genre, establish some goals and start. The more you dwell, the more time you will waste. If you are not going to be consistent, don’t start at all, be consistent or do not bother. Buy nothing until you know it is something you truly want to do. Do not look at other people and compare yourself to them, it will break you. Establish your own lane and win your own race!

Kreyolicious: ​You’ve​ ​been​ ​to​ ​Haiti?
Thee Mademoiselle: Yes when I was 6. I think I may take another trip next summer!

Kreyolicious: ​Where​ ​do​ ​you​ ​envision​ ​yourself​ ​three​ ​years​ ​from​ ​now?
Thee Mademoiselle: Still doing Youtube, hopefully doing more entrepreneurship and owning a media related business of some sort.

[Main Photo Credit: Jessica Demianicz]

CLICK HERE if you missed PART I of the interview with Youtuber Thee Mademoiselle.

CLICK HERE to read about other Youtubers of Haitian descent.