You probably have worn a piece in the Caribbean Apparel line and not even know it. Or you may have seen someone or have had a friend who has donned one of the cultural slogan-laden jackets and shirts of the line. Truth is, the Caribbean Apparel is among the fastest growing brands among young folks and is especially popular with the urban market.
Legrand Gandhi Lindor, the man behind it, likes it that way. Born in Boston of Haitian parents, Lindor graduated with a Bachelors degree in Finance and Real Estate Investments/Development from The George Washington University before receiving his Juris Doctor and a Masters of Business Administration at the University of Connecticut.
At one point, he thought he could somehow combine his love of different cultures, and his knowledge of entrepreneurship, finance and business law and parlay all three fields into a business. Lindor truly wanted to form a company that would focus not on just one country, but many in a way to help create cohesion or at least an understanding of different cultures starting with the Caribbean islands.
But many new entrepreneurs dream about mixing all their passions together, and sometimes the results fall considerably below their expectations. Would this venture of Lindor’s work? Six years after it officially launched—Caribbean Apparel the company Lindor founded—still stands. From Grenada, to the Virgin Islands, to Barbados, and to the flagship Haiti collection, Caribbean Apparel helps consumers celebrate their identity and cultural self-expression.
Lindor discussed his entrepreneurial journey, the fashion business, and what comes next for his eponymous brand.
Q & A
Kreyolicious: When did it first occur to you that starting a company selling Caribbean-themed and Haiti-themed apparel would be profitable?
Well, ever since my undergraduate days my friends and I would go to the various West Indian Festivals —DC, Miami, New York, Boston—and we would spend our money on various things, apparel being one of them. That is when it first occurred to me that in the future we could make money selling higher quality apparel with more thought intensive designs. Being a business major I figured why not have fun and make money at the same time at these festivals. I finally put that into practice in my third year of my JD/MBA program when the opportunity arose. I put a plan together and sold shirts at the Annual National Haitian Student conference in 2007 which was hosted at Penn State University. I went to the event with about forty shirts or so and sold out in thirty-minutes. While I started with the t-shirts, the process of making jackets for Haiti was well under way which we debuted in the fall of 2007 with the Haiti Flag Jacket, Haiti 1804 Jacket and the Limited Edition white Haiti jacket for females and Blue Haiti jacket for men.
It was more about giving our people good quality clothing to wear not just during Kanaval—Carnival—but everyday and a way to express our cultures in ways that people may not know about: for example our Toussaint L’Ouverture shirt or our Haiti shirt which has Est. 1804—meaning established 1804 as some young Haitian-Americans don’t know the history of Haiti—but only what they see on television—which normally isn’t anything positive. So our whole motto, Unity. Culture. Pride. ™ is coming from a different angle—being all inclusive and high quality designs on high quality apparel. We love hearing stories from our customers about positive reactions that others give them when they are either wearing one of our jackets or shirts.
Kreyolicious: Caribbean Apparelâ„¢, a rather simple name we think. Was it difficult to come up with?
Not really. We first started as LGappareL®—with the LGL representing my initials. We then wanted to create a brand name that would be more descriptive of what we do and focus on right from reading or saying our brand name. It gets the point across and simply a hot concept that many people have caught onto in a rather short period of time.
Kreyolicious: You’ve been running Caribbean Apparel™ for years now. Do you have any advice and tips for someone who might be wanting to take up a similar venture?
The advice would be to love what you do and do it well. Things are not always easy and there are many more behind the scenes work that gets done that many people don’t see or realize because all they see is the end product. Also, don’t get discouraged. Learn from mistakes or failures to improve upon what you are doing and don’t let someone tell you that you cannot do something; use it as fuel for your fire within. 
Kreyolicious: What are the daily going-ons of running Caribbean Apparelâ„¢? Are you the type that wakes up at 5 a.m. and goes home at 9 p.m.?
Daily, we are in thoughts of how to make more designs and countries. We are continuously contemplating new designs with our Creative Director and partnerships with others to expand our brand. Also, we are learning more and more about the apparel and printing industry. We have expanded our business to custom print and embroider for others, whether it be student groups, entertainment bands, family reunions, companies, etc. I am more of the type to wake up at 9 and go to bed at 3 a.m. [Smiles]
Kreyolicious: As you began running Caribbean Apparelâ„¢, what was the biggest challenge you faced as a shot-caller?
The biggest challenge of being a decision maker is to listen to others and their ideas and even if I may not personally feel it is the best look or what have you, it may make more business sense to go in that particular direction. We have so many ideas that the actual hardest thing is figuring which direction to go in next in terms of expanding our business.
Kreyolicious: You have so many selections. Do you have a bestseller?
Currently, our best seller is our L’Union Fait La Force and Nègre Maron design—Unity Makes Strength. I believe this is our greatest concept shirt and the Haitian motto is a powerful phrase and to combine with the Nègre Maron statue—which is a staple in Haiti and symbolized freedom and the power of working together—is a design that has resonated with all types of people, not just Haitians. 
Kreyolicious: Does your company partake in any Haiti-related activities?
Caribbean Apparelâ„¢ is constantly working with various companies and organizations who help people help themselves. We like to work with organizations that focus on health and education, not just in Haiti but throughout the Caribbean. We have been invited and have attended many events for non-profits including fashion shows, fundraisers, etc. We have been invited by the Haitian Embassy in Washington, DC for a few events over the years, we have participated in a fashion showcase in Haiti. People can keep up to date with what we are involved with on our website, where we post on our blog events that we have
participated in or will participate. We have also help sponsor events as well.
Kreyolicious: What’s next for the line?
Next for us, is to create more countries and then to start our production in Haiti to create jobs. From there, our other goals and ambitions will come to fruition.
You can visit Caribbean Apparel’s website and view their selections here.
