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How Former Miss Haiti Sarodj Bertin Is Leveraging Her Fame

How Former Miss Haiti Sarodj Bertin Is Leveraging Her Fame
Former Miss Haiti Sarodj Bertin continues to expand her brand! Sometimes pageant queens duck the spotlight or drop out of the limelight altogether a few years after their wins. Not Sarodj. The one-time pageant queen/philanthropist has been getting endorsements left and right, especially in her adopted home The Dominican Republic. In the above photo, for instance, she’s seen in a post promoting a bus line that travels from Haiti and the Dominican Republic.

With more than half-a-million followers on Instagram, and more than 100,000 on Facebook, she’s a solid digital influencer. Sarodj has mentioned in past interviews that she divides her time between Haiti and the Dominican Republic. Firms in the DR can count on her fame as a beauty queen as well as her reputation as an attorney and entrepreneur there to promote their products. And as an attorney for the business sector, Miss Bertin knows a thing or two about partnerships, branding, brand expansion and forming lucrative collaborations.

Former Miss Haiti Sarodj Bertin Leveraging Her Fame to expand her brand
Here she is promoting Energy Systems RD, an electronics retail store in Santo Domingo.

Dominican Republic-based companies that are keen to social media view her as the ultimate spokesperson for their brands. Palazzo Republica Dominicana is one example. Below, the former Miss Haiti poses in the company’s retail store.
Sarodj Bertin Former Miss Haiti
[Photo Credit: Harold Rivas Photography!]

But the brands she sponsors aren’t limited to firms located in the DR.

Former Miss Haiti Sarodj Bertin
Sportswear company Lights Out collaborated with her. Here she is wearing some of their gym gear.

The one-time beauty queen mainly aligns herself mostly with beauty and lifestyle brands, and promotes organically rather than in an aggressive and ostentatious manner, which is probably why there’s no outrage of any sort from her fans about the commercialism. If she’s not feeling a product, and wouldn’t normally use it, she doesn’t endorse it.

Sarodj Bertin is quite the business woman. It will be interesting to see what she does next.

This has been another episode of Kreyol Branding, brought to you by your favorite chick Kreyolicious. CLICK HERE for previous episodes.

CLICK HERE to read more about Sarodj Bertin!

K St. Fort
K St. Fort
ABOUT K. St Fort K. St. Fort is the Editor and Founder of, well, Kreyolicious.com and wishes to give you a heartfelt welcome to her site. She loves to read, write, and listen to music and is fascinated by her Haitian roots, and all aspects of her culture. Speaking of music, she likes it loud, really, really loud. Like bicuspid valve raising-loud. Her other love are the movies. She was once a Top 50 finalist for a student screenwriting competition, encouraging her to continue pounding the pavement. She has completed several screenplays, with Haiti as the backdrop, one of which tackles sexual abuse in an upper middle class Haitian family, while another has child slavery as its subject. She is currently completing another script, this time a thriller, about two sisters who reunite after nearly 10 years of separation. A strong believer in using films to further educational purposes, and to raise awareness about important subjects, she has made it a point to write about social issues facing Haiti, and making them an integral part of her projects. She has interviewed such Haitian-American celebrities as Roxane Gay, Garcelle Beauvais, Jimmy Jean-Louis, Briana Roy, Karen Civil, and many, many more. And that’s her writing this whole biographical sketch. She actually thinks writing about herself in the third person is cute. MY WEBSITE Kreyolicious ™: kree-ohl-lish-uh s: Surely an adjective…the state of being young, gorgeous, fine and utterly Haitian. Kreyolicious.com™, the hub for young, upwardly mobile Haitian-Americans, is akin to a 18th Century cultural salon but with a Millennium sensibility–an inviting lair, where we can discuss literature, music, problems facing the community, and everything on the side and in-between. Kreyolicious is the premier lifestyle, culture and entertainment blog and brand of the hip, young, trend-oriented, forward thinking Haitian-American. It’s the definite hot spot to learn more about Haiti our emerging identity as a people, and explore our pride and passion about our unique and vibrant culture. Within the site’s pages, Kreyolicious.com is going to engage you, empower you, and deepen your connection to everything Haitian: the issues, the culture, our cinema, the history, our cuisine, the style, the music, the worldwide community. Make yourself at home in my cultural salon. If you’re looking to learn more about Haiti, Kreyolicious.com invites you to board this trolley on a journey–on our journey. For me too, it is a process, a non-ending cultural odyssey. If you’re already acculturated, I can certainly learn something from you. We can learn from one other, for certain. With my site, Kreyolicious.com I look forward to inspiring you, to enriching you, and to participating alongside of you, in the cultural celebration. And being utterly kreyolicious. How do you wear your kreyoliciousness? On your sleeves, like I do? Kreyoliciously Yours, Your girl K. St. Fort, Ahem, follow me elsewhere!

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