5 Branding Lessons We Can Learn From The Rebranding of Singer Wanito

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Wanito branding-viens avec moi music video

Wanito branding viens avec moi
Wanito…branding master? After making considerable impact with his debut album, songwriter and singer Wanito is making a subtle comeback, and preparing the musical terrain for his sophomore album. He’s not only concerned about showing his artistic growth, but he’s also coming at his fans in a big way with a major image overhaul. Here are some branding and rebranding lessons we can learn from the singer.
Wanito branding Haiti

1. Communicate your desired message, and keep reinforcing it
Wanito wore leather pants and jacket for his “Leve Defi” a video…a vast difference from the t-shirts and flannel shirts and jeans that were the norm for most of his appearances. And in a lot of his public perfomances…there he was in a suit and sitting on a stool. Wanito’s message: I’m growing up and this is a new day.
Wanito branding music

2. Use the power of the internet to control your image
Wanito’s official website Wanito.com debuted, and boy, does it have some bells and whistles. Designed by the creative firm THE CCWC NETWORK CORP, the site features tabs where fans can keep up with Wanito’s tour dates, buy his latest tracks, and join his fan club. On the website, Wanito has full reign on directly communicating with his fans and the music community. Even in the 21st Century, an artist’s personal website yields power. In searches, it’ll most likely be the first hit for the name “Wanito”.
Wanito branding rebranding

3. Be about branding, be about business…
There’s Wanito bamboo hoops now…and Wanito-branded boots for fans and supporters to purchase. I personally haven’t seen much merchandising offerings from the konpa/Haitian music genre, so power to Wanito.
Wanito-branding video
4. When you don’t have any new material or product out, take little steps in letting fans know you’re still good and well.
It’s less work you’ll have to do when presenting them with new product. You must do your best to remain in their minds. Prior to releasing a new single and video, Wanito remained active on social media, and shared photos of appearances at events, including the African Entertainment Awards, where he walked the red carpet and performed. And the single and video were released weeks apart—but not too far apart—so that fans didn’t have to wait too long. At the same times, the gap between single release and video release allowed fans to absorb the single first, and set the tone (and anticipation) for the video.
Wanito branding

5. Solidify your message with visuals
Wanito does this most expertly with his video for his track “Viens Avec Moi”, featuring singer-songwriter and fellow guitarist Mickael. In the video, a bearded Wanito shows that not only can he sit there and moan and groan about the problems of the world, but when the times call for it, he can be a most romantic leading man. He dances with, he twirls the beautiful and well-shaped leading lady in the video. Yes, he’s no longer some teeny-bopper singing about Haiti’s problems, but a grown-man who wants to be seen as one. And the video allowed for Wanito to demonstrate a new dimension of himself and his talent…he co-directed the video, so he was not only the leading man in the video, but the leading shot-caller on its production set. Within Twenty-four hours of its posting, the video received 50,000 views on one Youtube channel alone. Building anticipation and delivering within a reasonable amount of time yields fruitage.

Wanito branding-viens avec moi
There you have it folks, Wanito branding and rebranding lessons we can learn from the singer. Artists and other folks out there…how many can you relate to? And which one do you feel is most clever?
Wanito-branding and Mickael
Your girl Kreyolicious signing off.

CLICK HERE TO READ MORE ABOUT WANITO

Wanito branding-viens avec moi music video

CLICK HERE TO VISIT WANITO’S WEBSITE

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ABOUT K. St FortK. St. Fort is the Editor and Founder of, well, Kreyolicious.com and wishes to give you a heartfelt welcome to her site. She loves to read, write, and listen to music and is fascinated by her Haitian roots, and all aspects of her culture. Speaking of music, she likes it loud, really, really loud. Like bicuspid valve raising-loud. Her other love are the movies. She was once a Top 50 finalist for a student screenwriting competition, encouraging her to continue pounding the pavement.She has completed several screenplays, with Haiti as the backdrop, one of which tackles sexual abuse in an upper middle class Haitian family, while another has child slavery as its subject. She is currently completing another script, this time a thriller, about two sisters who reunite after nearly 10 years of separation. A strong believer in using films to further educational purposes, and to raise awareness about important subjects, she has made it a point to write about social issues facing Haiti, and making them an integral part of her projects.She has interviewed such Haitian-American celebrities as Roxane Gay, Garcelle Beauvais, Jimmy Jean-Louis, Briana Roy, Karen Civil, and many, many more.And that’s her writing this whole biographical sketch. She actually thinks writing about herself in the third person is cute.MY WEBSITEKreyolicious ™: kree-ohl-lish-uh s: Surely an adjective…the state of being young, gorgeous, fine and utterly Haitian. Kreyolicious.com™, the hub for young, upwardly mobile Haitian-Americans, is akin to a 18th Century cultural salon but with a Millennium sensibility–an inviting lair, where we can discuss literature, music, problems facing the community, and everything on the side and in-between.Kreyolicious is the premier lifestyle, culture and entertainment blog and brand of the hip, young, trend-oriented, forward thinking Haitian-American. It’s the definite hot spot to learn more about Haiti our emerging identity as a people, and explore our pride and passion about our unique and vibrant culture. Within the site’s pages, Kreyolicious.com is going to engage you, empower you, and deepen your connection to everything Haitian: the issues, the culture, our cinema, the history, our cuisine, the style, the music, the worldwide community.Make yourself at home in my cultural salon. If you’re looking to learn more about Haiti, Kreyolicious.com invites you to board this trolley on a journey–on our journey. For me too, it is a process, a non-ending cultural odyssey. If you’re already acculturated, I can certainly learn something from you. We can learn from one other, for certain.With my site, Kreyolicious.com I look forward to inspiring you, to enriching you, and to participating alongside of you, in the cultural celebration. And being utterly kreyolicious.How do you wear your kreyoliciousness? On your sleeves, like I do?Kreyoliciously Yours,Your girl K. St. Fort,Ahem, follow me elsewhere!

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